Michelle is a catalyst for innovative growth. Today she is leading and integrating Commerce expertise across VMLY&R’s brand and customer experience offering.
Her leadership is transforming how the business delivers client growth through connected commerce opportunities– laser focused on behaviour change powered by new product and service offerings.
Recent UK launches include a Commercial Planning Suite, Consultancy practice, Social Commerce+ practice and an Inclusive Experience practice, all adopted across the global network. Diageo, The Coca-Cola Company, The Lycra Company and LEGO work with the agency at scale with briefs for innovation around new customer acquisition, looking for new ways to connect with audiences in more relevant ways.
Michelle’s commitment to a diverse and equal business for everyone saw VMLY&R UK named a Top 25 Employer by Investing in Ethnicity 2022, and Diversity & Inclusion Company of the Year 2021 by The Drum.
Helping to shape the future of our industry, Michelle sits on the Executive Board of WACL and leads WACL’s Future Leaders Awards. She is a member of WPP UK’s advisory board and WPP Stella, VMLY&R COMMERCE’s global operations board, and Ecommerce Expo’s advisory board.
Her views are sought by the media including BBC, CNBC, Chartered Institute of Marketing’s Catalyst, The Drum, Modern Retail, The Grocer, WPP IQ. Her thoughts on the World’s Most Influential Brands 2023 have been published by BAV/WPP where she regularly contributes to the BAV retail webinar series. Michelle has judged The Drum’s Agency Business Awards, the UK Effies and eCommerce Awards. Most recently she has presented to eCommerce Expo on Creative Commerce: How to grow in an omnichannel world.
The UK agency’s connected brand offering is leading industry – with VMLY&R named Integrated Marketing Agency of The Year by Campaign.