Earth Day comes around each year on 22nd April, one day a year to celebrate our planet. But one day of attention and effort is simply not enough. Not when doughnuts, pizzas and passwords receive their own day of recognition. We have a responsibility to ensure Earth Day is more than a 24 hour cycle,to take care of our planet and be mindful of our actions.
So, in 2022, we kicked off Earthdays: a 365-day campaign to celebrate our planet, raise awareness of Alpro’s efforts to protect it, and encourage others to do the same. Starting with our comedic hero film, the campaign will run until April 2023, highlighting the importance of caring for Earth each and every day.