Recent studies show that current food production and consumption systems are contributing up to 29% of manmade greenhouse gases worldwide, while also suggesting that eating a plant-rich diet would be the single most effective emissions reduction strategy. This makes plant-based eating one of the simplest and most impactful things we can do as individuals to help tackle climate change.

So, we worked with Alpro, one of the foremost global brands focusing on plant-based foods and drinks, to launch a new global campaign to champion the sustainable – and delicious - benefits of switching to plant-based eating.

The hero spot, Glug Glug Yum, humourously celebrates tried and tested - and sometimes testing – methods of trying to live more sustainably, while highlighting that by simply switching to Alpro plant-based food and drink you can “Eat your way to a better planet”.

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