This Is Family

Today, 66% of parents worry they don’t spend enough time playing with their children.

So we create a campaign that celebrates family togetherness and positioned Center Parcs as the perfect destination for people to take the time to be their true self and give each other undivided attention.

At the heart of This Is Family are three cinematic films telling the story of a family weekend getaway from three different perspectives: dad, mum, and big sister. As the protagonists swap their roles and constraints of their everyday life for fun and freedom amongst nature, the films show the emotional benefits for each of them.