Good for you

We celebrated life’s triers and everyday efforts to make ourselves that bit better to drive the normalisation of plant-based dairy alternatives for Alpro, the Danone plant-powered food brand, and grow the brand's presence in key European markets

The film and digital content at the heart of the campaign follow Simon, a friendly thirty-year-old, in his efforts to lead a healthier life. As he embarks on an ungainly jog through the park, he runs into Usain Bolt who in a humoristic twist graciously takes second place in the run to encourage Simon.

In a world of fitness influencers, food fads and restrictive diets, we have more than our share of impossible examples to follow. Not everyone can be Usain Bolt. But the little steps we take to bettering ourselves and living healthier lives deserve Olympic recognition.