It's How We Talk

While academics suggest that 1% of the population has a stammer, a 2018-2021 poll revealed that 2-4% of the population admitted they stammer, suggesting many may hide theirs rather than face reactions to it. This could be due to the startling absence of representation in everyday media- effectively driving a lack of recognition in everyday life.

Stamma wanted to create greater visibility and understanding within the public with the ‘It’s How We Talk’ Campaign. By capturing people with a stammer mid-sentence and celebrating them, the association seeks to normalise stammering and encourage respect between us all. 

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  • It's How We Talk OOH
  • It's How We Talk OOH Poster
  • It's How We Talk OOH Poster