An estimated 4.3million British men report suffering from erection problems. But in a world where mental health, sexual health and menstruation are becoming more open subjects of engagement, erection problems have remained buried under a morass of shame; creating a lack of intimacy and communication that can result in the complete breakdown of a relationship.
This new campaign for Viagra Connect aims to shift the conversation around erectile problems, from a stigmatised issue long associated with a perceived lack of masculinity to a health issue which can be caused by the stresses and strains of modern life.
At the heart of the campaign is a personal and highly relatable modern Love Story created with a unique and beautiful mix of 2D, and 3D animation.
The film was directed by Zombie and produced by BlinkInk. The soundtrack is a hauntingly emotional cover of the popular song, ‘I'm Gonna Be (500 Miles)’ originally by the Proclaimers, sound designed by Factory's Antony Moore. It will run on TV, VOD, digital and social.