The Christmas and New Year period is one of the most dangerous times of year for drink driving collisions, but what’s more, risk perception of drink-driving has dropped by over ten percentage points for 17-24-year-old male drivers compared to last year.

Appealing to humour, positivity, and friendship, the campaign ​​aims to combat the shift in risk perception and encourage mates to intervene if a friend is about to drink before driving by highlighting the endless opportunities a life-long friendship can bring - something that is worth protecting.

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