Is pushing it worth it?

In the UK, an average of 54 young people are injured or killed by going above the speed limit each week. 

To highlight the dangers of driving too fast, and make young drivers consider their speed, we worked withThe Department for Transport and THINK! to launch Is pushing it worth it?.

By tapping into warm and authentic moments between friends, the new campaign aims to connect with young drivers through empathy and respect for what’s important in their lives. The impactful film and wider campaign urges drivers to think about whether those extra few miles per hour are really worth the risk.