Now more than ever, the world is seeking independent, objective and unbiased reporting. ‘The Source’ campaign brings Reuters into the spotlight to demonstrate what has long been its defining philosophy: to tell all sides of a story but take none.
Celebrating its 170-year heritage and unrivalled photojournalism, we positioned Reuters as the definitive destination for unbiased and reliable news and information. We used quotation marks, the universal symbol of reporting directly from the source, to frame the truth at the heart of Reuters reporting, letting the story speak for itself.
The Source is Reuters first major global brand work.