We Got Now

In today’s world, it can feel difficult to express yourself. We are constantly getting told what to do and how to act, despite our deepest desires to just be ourselves.

New Balance wants to change that by empowering everyone to live life on their own terms. The ‘We Got Now’ campaign is a rallying cry for a global generation to fearlessly redefine themselves in pursuit of their passions, without asking for permission, and to live in the now. 

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