BRIDGING BETWEEN VICTIMS AND HELP

Image of carry-out food with the words, "Hungry for Help?"

VMLY&R Hungary has been awarded a Bronze Cresta for its work to help combat domestic violence. In Hungary, police do not intervene until things become violent.

The team developed a new code language for S.O.S. messages for Wolt, a food delivery service whose mission is to deliver what customers want as fast as they can.

Using simple food names and food ordering terms, abused women can articulate the situation they’re facing while disguising the emergency call as a food order.

Click here to learn more about the project and the award.