Din grew up with dreams of becoming a rock star. After a few embarrassing stage frights and almost no show gigs, he decided to go back to school. He graduated from Nanyang Academy of Fine Arts in ’92 and has never looked back since.

To date, Din has toured with the likes of Saatchi & Saatchi, Lowe and Ogilvy in Singapore, Hong Kong and Jakarta. Which earned him accolades from Cannes, The One Show, D&AD, Clios, Effies, Spikes and Adfest for clients Unilever, P&G, Hewlett Packard, Coca-Cola and Toyota.

Din is Singaporean but considers himself more of an Indonesian after more than 11 years in Jakarta, working on iconic brands such Garuda Airlines, Indomie, Sampoerna and Aqua amongst others.

He still practices air guitar in private.

  • Din Sumedi profile photo