ELDON DCRUZ

Eldon’s journey towards marketing began as a salesman at a popular bookstore in Bombay selling fiction, music & video games. After specializing in Search Engine Marketing he joined Consumer Planning where over the last 9 years he has worked on global brands across India, Malaysia & Indonesia.

At VMLY&R, Eldon along-with Strategy also leads Ecommerce Integration for our biggest & bravest brands, while also deploying Research & Analytics to sharpen communication strategies. He has worked across categories from Banking to FMCG to QSR, on brands such as RHB Corporate, HDFC Life Insurance, Heinz ABC, Beiersdorf, Durex, McDonalds, Cerebos, Nippon Paint etc, and his work has won him several effectiveness awards from the Effies to AMEs to MEAs.

A vagabond by spirit, on the weekends and in his free time, Eldon explores Jakarta and nearby cities, racking up levels as a Google Maps Local Guide and if not travel, then he immerses himself with his favourite platform, YouTube.

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PLANNING LEAD