She has seen it all. From traditional to digital agencies, multinationals to start ups. And everything in between. Katherine has proven that strong analytical in financial management does brings real impact to the business.

Testament to that, her previous roles has seen her spending almost a decade, maintaining JWT’s top position in the Indonesian market and steering ARCADE Indonesia’s rise from a small digital shop to a respected agency with exponential business growth (before it was acquired by Publicis One).

Katherine’s role today as VMLY&R Finance Director has trusted her with not only demonstrating her 15 years expertise in setting the essentials in operational and commercial business, but also in developing talent as part of her channel in growing new leaders. This has been her secret recipe in moving the business.

When she’s not busy crunching numbers, Katherine would always find time to express her love for puppies. She also loves to travel to far flung places to discover new breathtaking views.

  • Katherine Soumanesha profile photo