Just because you are not thirsty, that doesn’t mean you are hydrated. And when you are dehydrated – that can make you loose a bit your focus & concentration.
Generate strong awareness of ADAAQUA campaign that “educate” people to keep hydrated or you will loose your focus & concentration. Thus trigger urgency to purchase.
Just because you are not thirsty, that doesn’t mean you are hydrated
Integrated campaign that solely focus on the negative effect of losing focus and concentration and how the brand role to prevent that from happening.
This work received many recognitions from the industry including Indonesia’s only APAC Effie award, 2 silvers & 2 bronzes in Citra Pariwara, 1 silver in mobile marketing to name a few.