MAYORA - BENG-BENG: 'GOMBAL' EDITION

  • Beng-Beng ‘Gombal’ edition: 30 special packaging designs with different 30 ’gombal’ phrases on each pack.

Background campaign: As dilan ‘1990’ movie was a hype for youth, beng-beng brought new excitement by riding the momentum and the hype of giving ‘gombal’ words as it is one of the uniqueness of Dilan movie.

Objective: To increase Beng-Beng awareness by building relevance with the consumer (tapping into special occasions), in additional to make Beng-Beng perceived as a cool and trendy brand.

Solution: Beng-Beng creates Beng-Beng ‘gombal’ edition which is 30 special packaging designs with different 30 ’gombal’ phrases on each pack.

Challenge: Build relevance with the consumer and make Beng-Beng perceived as a cool and trendy brand by tapping into special ‘gombal’ occasions that closely related to them.

Solution: Beng-Beng creates Beng-Beng ‘gombal’ edition which is 30 special packaging designs with different 30 ’gombal’ phrases on each pack.