Anil has been part of a core founding team that built one of India’s top 10 digital agencies that was eventually acquired by Publicis Groupe and merged with Saatchi & Saatchi India.
Anil has been responsible for managing and growing the advertising and digital businesses as well as handling strategic planning and brand stewardship for a wide variety of brands in the Indian context. He has led one of the largest brand transformation exercises in India for the transition of Hero Honda to Hero Motocorp and has helped launch ITC ( a tobacco company) personal care portfolio and co-managed its communication strategy for 15 years across a series of category and brand launches.Anil was also part of the team which won India’s only digital grand prix at the Abby’s for Tata Capital.
Additionally, he has worked on brands such as Dabur Real Activ, Future Group & Big Bazaar, Idea Cellular, Tata Realty, Patanjali, Lodha Group, Muthoot Fincorp, BPCL, ICICI Bank, DBS Bank, Birla Liva, IDBI Federal Insurance, Bombay Dyeing, Creative Group, Gini & Jony, P&G, Unilever, Bajaj Electricals, Skoda Motocorp and HCC India. His dream is to help brands create inspiring fireplaces & communities, help them tell great stories, add tangible value and create sustainable ecosystems using the power of creativity and technology in tandem.