VMLY&R India had been appointed for ICICI Bank’s creative support across all segments for both pre and post login in mid 2015. The challenge was to add content freshness and revolutionise the creative approach for the website which would not only uplift their traffic but also make their communication more effective. The challenge was to break down complex communication, add content freshness and change the creative approach for the website.
VMLY&R supports ICICI Bank to create online and offline creative solutions including web banners, posters, brochures, standees, EDMs, newsletters and videos for most of their marketing channels.
