InterGlobe approached VMLY&R to revamp their existing website showcasing the scale and businesses of InterGlobe Enterprise. InterGlobe has various businesses under its umbrella, however it is best known for its Aviation business – IndiGo. InterGlobe wanted to give equal importance to all its businesses and educate the public and external stakeholders about its various businesses.
VMLY&R after partnering with InterGlobe did extensive primary and secondary research understanding each of the businesses and delivered a world class experience by creating a website using a storytelling format with evocative imagery.
The website was made keeping in mind the values of InterGlobe and its contributions to the Indian economy as a whole. Each of the businesses were given equal importance.
VMLY&R even created a brand film for InterGlobe educating the stakeholders about the vastness of the group. The video highlighted the fact that a person interacts with InterGlobe on multiple levels while travelling.