Marico wanted to build Sales Leadership and Brand Presence for Parachute and Bio Oil Product Portfolio on Amazon, by building Merchandising Content integrated with Brand elements on Amazon A+ .
VMLY&R created A+ Content along with an Optimization Strategy which took Marketplace Search Keywords, Category Sales Factors, Brand Placement, Rich media Content, and Product Merchandising Variables into account.
VMLY&R brought together our creative and commerce teams to create a unique merchandising experience along with Brand Guidelines, A/B testing set up for A+ Content Design and Sales enhancement.
