Oriflame India

Leveraging social media to build India’s no. 1 direct selling beauty brand

Oriflame India appointed VMLY&R as their digital agency to lead social strategy for the brand and to help establish it as the top beauty brand with Swedish Origin. Being a direct selling company the communication challenge was to reach out to both consultants and end consumer.

For the existing consultants, social media is used strategically to educate them about the brand as well as the various products and help them sell it to their customers. VMLY&R has launched the NovAge Advanced Skin Renewing Treatment range in the Indian market and is working on the next set of product launches.

Within 3 months, we have built Oriflame India as one of the most relevant pages on Facebook for women in India with the highest engagement in comparison to its competition.

VMLY&R also helped facilitate sales for Oriflame India and increase their consultant base.

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