The key mechanics to get customer purchase data is to build programs for Retention, Reactivation, and in turn build an aspirational loyalty program. VMLY&R did just that through Machine Learning Based Predictive Triggers, Affinity mapping, and Hyper-personalization by creating a multi-channel program flow layered with customer lifecycle path interventions.
We studied every factor learned from combining Purchase Behavior, Basket Affinity, Geolocation, Demographics and Factor Analyses to build a Segment of One Dynamic Creative Optimization that allowed us to then Integrate with Data Lake and Analytics Engines thus creating holistic data driven marketing campaigns that helped to drive footfalls and increase brand affinity.
