Pantaloons - Raksha Bandhan Campaign



  • Pantaloons_Rakhi_1
  • Pantaloons_Rakhi_1

Every year sisters struggle with ways to ask their brothers for what they want.  On the other end, brothers find it hard to think up what gifts they should get for them.  

Which is why Pantaloons decided that something should be done.  Presenting the first-of-its-kind digital Rakhi. With a twist.

Pantaloons encouraged women all across India to fill their carts with everything they want and more. Their #MyRakhiWishlist was then turned into an e-rakhi that was sent to the brother. All he had to do was click on it and voila, he buys her the gift she wants. 

To get the conversation started Pantaloons created QR-Rakhis for some of the most popular style influencers in the country. Physical Rakhis carried their wish list in it. Brothers scanned them and bought them the gifts they want. 

Finally sisters dropped hints that their brothers would never miss for sure. 

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