How Deepfake AI was used to de-age a national icon.

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Indian children are pressurised to follow a career path chosen by their parents. Ageas Federal Life Insurance wanted to inspire them to follow their passion and choose their own destiny.

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Sachin Tendulkar, India’s cricketing legend also faced intense pressure as a child. Especially around his choice to play cricket.

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We recreated Sachin as an 11-year old boy, using AI. He delivered a message about his own pressures and inspired children to follow their own heart.

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  • Young Sachin