How Deepfake AI was used to de-age a national icon.
Indian children are pressurised to follow a career path chosen by their parents. Ageas Federal Life Insurance wanted to inspire them to follow their passion and choose their own destiny.
Sachin Tendulkar, India’s cricketing legend also faced intense pressure as a child. Especially around his choice to play cricket.
We recreated Sachin as an 11-year old boy, using AI. He delivered a message about his own pressures and inspired children to follow their own heart.
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