Francesco is the executive creative director at VMLY&R Italy, a brand experience agency that delivers contemporary, fully integrated digital and creative offerings to clients on a local and global scale.
In May 2018 he was appointed Executive Creative Director at Y&R Italy, now VMLY&R Italy.
After few months the rebranding of the agency in VMLY&R, strategically decided on a global level, took place, combining brand experience and brand advertising, drawing on the complementary expertise of agencies VML and Y&R to create connected brands that drive value for clients.
Francesco is currently managing as ECD both the Milan and Rome offices of VMLY&R Italy, leading a team of about 60 creative talents. He is in charge of existing Clients and all pitches for new Business. In the last months his creative input contributed to win new assignments such as Galbusera Bakery, Virgin Active, the consumer electronics retailer Expert and a relevant organic growth for the coffee brand Lavazza, globally handled from the Milan hub.
After 4 years as expat in Germany, he had decided to go back to his native country and accepted the challenge of leading the creative dept. of one of the most important international agencies in Italy.
When he decided to move to Germany in 2014, it was the aim to face a bigger market that made him go to Stuttgart. Landed in the prestigious creative agency Jung von Matt, where he has managed, as Creative Director, International clients such as Grundig (home appliances), Hyundai and Genesis (automotive). Further, he was in charge of the International new business.
Previously, before going to Germany, he was Creative Director and Creative Department Coordinator at 1861United in Italy, nowadays Grey. Managing more than 20 people and working both as creative and creative director.
During 17 years in the advertising business, he has joined 3 mega corporations: Interpublic, Omnicom, WPP and 2 independent networks. Met great Maestros on his way, and incomparable working partners. Won national and international awards.
He thinks advertising should make people laugh, at least smile. Well, a big smile very similar to a laugh, if possible. Or making people cry, very hard. Nothing in between.
He loves his job. But above all, he loves his - 4 languages, 2 nationalities, 2 toddlers, 1 wife - family.