Background
Elica’s NikolaTesla Switch fume hoods stand for technology and design. But just like all innovative products, our hoods have been criticized on social media by those who have never tried them.
Challenge
Respond to criticism using a social media language and substantiating our products features. How? By representing paradoxical and exaggerated situations, just like the comments we received.
Big Idea
NikolaTesla Switch hoods. Much more than you can imagine.
