Background
Postepay S.p.A., Italian Post’s new company, launches its first commercial offer: Postepay Connect. An innovative solution that brings together the digital payment functions of the Postepay Evolution debit card and the telecommunication services of Postemobile.
Problem
Postepay’s goal is to become the main ecosystem for payment services in Italy, despite a very competitive market in constant evolution.
Challenge
Communicate the concrete and exclusive benefits of the integration of two apparently separated worlds.
Big idea
“Union is a force”