Background
The beginning of Autumn sets off the programming of TV series and movies. The moment of the year when the communication of subscription services plays an important role in our day.
Problem
There is little relevance and interest in what the brand has to offer. Difficulties in obtaining interest in long-term subscriptions by prospects.
Challenge
Bring people to join Virgin Active fitness villages after their return from the summer break.
Big Idea
“Don’t stop to watch adventures of others, live yours”