Patel is an entrepreneur with over 18 years experience in brand strategy, brand architecture, financial management/consultancy, marketing communications and business development.
She has a BSc. in management from the University of London.
She started her own design communications agency, Creative Edge Ltd and is responsible for successfully steering it to win KPMG’s Top 100 mid-sized companies award for three consecutive years; 2009, 2010 and 2011.
In addition to this, she was also listed as one of Business Daily’s Top 40 Women Under 40 in 2010.