The challenge was to bring back Jumbo Junior messaging in a fun, exciting way and our approach was to encourage saving amongst children by making saving fun.
Hence our campaign, Savings That Grow As Fast As They Do.
Though Jumbo Junior Account has been a successful Co-op Bank product for a long time, brand communication had been dormant for some time.
The challenge was to bring back Jumbo Junior messaging in a fun, exciting way and our approach was to encourage saving amongst children by making saving fun.
Hence our campaign, Savings That Grow As Fast As They Do.