Mandevu Beard Care

Mandevu, a local facial hair grooming company, was seeking to launch their new line of products into the market, targeting the growing middle-class segment.

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Key Insight

A beard doesn’t just take care of itself.

A beard is a signature for manliness. But much like the hair atop your head and a muscular physique, maintaining it needs work. Facial hair grooming in Kenya was not as common as it is today, as most men didn’t spend much time futzing about their appearance, as that’s often seen as a ‘feminine’ thing to do.
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