Mandevu Beard Wash

Mandevu Beard Care, a local facial hair grooming company, sought to follow up its 2017 Beard Balm release with a 2018 launch of a Beard Wash.

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Key Insight

Local beard aficionados have always resorted to shampoos, which strip the beard of essential oils that help in giving it it’s volume and shape.

To launch the new product line, we flipped the beards to appear like heads. This campaign appeared in leading local dailies, magazines and as posters in Barber shops.
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