Mandevu Beard Wash

Mandevu Beard Care, a local facial hair grooming company, sought to follow up its 2017 Beard Balm release with a 2018 launch of a Beard Wash.

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Key Insight

Local beard aficionados have always resorted to shampoos, which strip the beard of essential oils that help in giving it it’s volume and shape.

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To launch the new product line, we flipped the beards to appear like heads. This campaign appeared in leading local dailies, magazines and as posters in Barber shops.
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