Noodies Instant Noodles

The Noodies challenge was to introduce its product to a young noodle-eating audience who are cultured with negative perceptions around noodles.

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The brand takes on the positioning that taps into the functional benefits of the product – Convenience and Taste - and ties that to our key insight, positioning Noodies as the simple, uncomplicated meal alternative.

Easy, Tasty, Fun.
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