Sarit Centre

The Sarit Centre is one of East Africa’s largest shopping malls, hosting over 25,000 daily shoppers and visitors per day. With such heavy footfall came a need for them to expand while at the same time providing more retail store options for the shoppers.

Key Insight

Creative VMLY&R was tasked first with refreshing their logo to something simple and elegant that would still resonate with their decades-long clients and new ones.

We then came up with the campaign dubbed ‘Time for More’, a visual representation of the numerous stores opening in phase 3 that would avail hundreds of new retail stores for shoppers.