Ford Explorer Campaign

VMLY&R South Korea's campaign for the Ford Explorer helped the vehicle become the No. 1 large SUV import three years in a row.

EXPAND YOUR HORIZONS WITH THE FORD EXPLORER — AND OPEN POSSIBILITIES

/CHALLENGE

With the Ford Explorer the number one SUV in the segment, we needed to maximize leadership in the category due to the fact that new players were always entering the market.

/INSPIRATION

The target group of large SUV buyers in Korea want to explore all possibilities in life, to be the best father and work professional – the Explorer is the one and only solution for that group.

 
/IDEA

We explored the possibilities to expand all the target group’s horizons in life – not just one.

/RESULTS
  • Our campaign helped drive the Ford Explorer to its spot as the number one large SUV import three years oin a row. 
  • Online engagement was also impressive, with 138% website traffic and 125% search volume increases.