On the occasion of the 30th Anniversary of the establishment of diplomatic relations between Mongolia and European Union, the Delegation of the European Union to Mongolia collaboration with VMLY&R Mongolia hosted the 30th anniversary 6 months-long celebration campaign. The campaign kickstarted with anniversary logo contest followed by anniversary book release, EU day Mongolia public fair event at the city centre and ended with classical music concert.
The highlight of the campaign was EU Day fair at the Sukhbaatar square. The event provided the public with an opportunity to get to know the EU member states through their tradition and culture, receive detailed information and advice on studying and travelling in the countries and getting Schengen visa, visit a trade fair of EU countries' entities, as well as to enjoy the countries’ cuisine and art performances. Moreover, during the event, information was given on over 20 EU-funded projects being implemented in Mongolia. Present at the event which was organized for the first time, were Ambassador Extraordinary and Plenipotentiary of the European Union to Mongolia Traian Laurentiu Hristea, Ambassadors and diplomats of 15 EU member states to Mongolia, Deputy Minister of Foreign Affairs B.Battsetseg and Governor of the capital city and Mayor of Ulaanbaatar S.Amarsaikhan.
VMLY&R agency worked to promote the 30th Anniversary of the establishment of diplomatic relations between Mongolia and European Union, through both traditional and nontraditional channels. We succeeded in receiving plenty of earned media coverage for the campaign.