Idea:
By portraying the jockeys as “heritage warriors”, we celebrated children’s importance in continuing Mongolian cultural heritage and traditions.
Solution:
A safety awareness campaign was executed for a month. We created TVC, billboard ads, website banners, online AR filter, organized a family resting tent that offers safety tips and an on-site medical check-up next to the registration tent, giving full-body protective gear brandished with the slogan.
