The Chinggis, one of the most well-known brands in Mongolia, which introduced a new brand line extension called Chinggis white. A faintly soft nose with a slight punch with unique Milk Filtration technology. Our agency worked on the launch campaign of the Chinggis White in 2013.
Won worldwide TVC was created by the VMLY&R Mongolia and Hero entertainment. At the beginning of the campaign, following the teaser video aired on TV channels. It generated massive amounts of earned media. Some gossip magazines and TV programs talked about the actress and the hidden brand behind the teaser video.