A NEW PODCAST ABOUT CX
On Human Centered, we explore how brands – both large and small – are creating meaningful customer experiences, and discuss how professionals like you can tap into industry best practices to create value and gain traction in transforming your business.
THE SIX STEPS TO D2C SUCCESS
Direct-To-Consumer commerce (D2C) has seen growth, success (and hype) unmatched by any other area of retailing in the past decade. This book, “The Six Steps to D2C Success,” provides a roadmap for all brands seeking to serve customers in the direct economy, by developing better products, more quickly, with propositions that bring new value.
ADVERTISING HAS A CRISIS OF APATHY AND OTHERNESS
How do we embrace empathy? We need to understand that empathy is a skill and, like any skill, it takes practice to get better. We need to forget what we think we know about people and be genuinely curious about them. We need to recognize and set aside our own biases and judgment in order to see the world from another perspective.
D2C DNA
D2C DNA features over twenty in-depth case studies spread throughout 23 chapters, which examine brands big and small who are approaching D2C through innovative and forward thinking points of view.
REDEFINING THE EXPERIENCE ERA
The pace of change in 2020 has been the ultimate test of brand agility for marketers. The crisis has accelerated many changes, including how global CMOs view their marketing strategies. Those who weathered the storm have embraced reinvention, adaptation, and, most profoundly, the shift to transformation. Hear from VMLY&R, Conagra and Dell on the immediate challenges marketers need to tackle across customer experience, commerce, and creativity — while building brands that withstand the test of time.
Subscriptions and Auto-Ordering: The next step of one-click ordering (commerce)
Approaching the Next Normal With a Sense of Purpose
Growing Brands in the Age of Anti-Consumerism
Recapping One of the Single-Most Impactful Commerce Events of 2020
It ain’t easy to be wheeze. Ecommerce complexity for CPG brands
Four challenges to you, BIPOC industry leaders
Five Steps to Help Brands Avoid Fake Allyship
Prime Time: Actionable Insights from Amazon Prime Day
What marketers need to know to get in on gaming
Racial Justice Deep Dive
JURY PRESIDENT TALKS CANNES 2021
THE FORCE IS WITH ‘ADVERTISING IS DEAD’
BEING AN ALLY AND TAKING ACTION
VMLY&R CONTRIBUTES TO NATIONAL DE&I PANEL
Everything really is health
ONLINE GAMING IS FERTILE GROUND
The end of eCommerce as we know it
Attention-Seeking & Attention-Finding – Brain Design & Brand Power
The Rise of Ecommerce and D2C
JON COOK DISCUSSES THE FUTURE OF AGENCIES WITH ADWEEK
SOCIETAL RESPONSE TO COVID-19
Creativity Starts Now
CHALLENGING PARADOXES DURING COVID-19
What can marketers learn about data from Covid-19?
Helping is the new selling
Emerging Stronger
There’s value in a brand authentically joining a social movement
What does your brand actually stand for? When the cameras are off and the stage...
Life Science Brands in COVID-19
Time for More Meaning
Retail: Now, Near and Next
Dial Up the Humanity
THE RAPID RISE OF ‘NO TOUCH’ RETAIL
Is Revenge Spending On the Horizon?
Mastering the Balancing Act Between BX and CX
THE ATTRACTION OF CULTURAL MAGNETISM
HARNESSING THE POWER OF NATION BRANDING
FUTURE FORWARD AT CES
A Recap of Amazon Prime Day
VMLY&R: Women Around the World
From the Jury Room - VMLY&R Takeaways
Cannes Session: C-Suite Men: The Usual Prospects
Jon Cook’s Advice to Young Lions -- Bring Your Pixie Dust
Cannes Session: The Titanium Lion in 2020
Cannes Lions Jury Spotlight: Dhruv Warrior
Cannes Lions Jury Spotlight: Jaime Mandelbaum
Cannes Lions Jury Spotlight: Alexis Bronstorph
Cannes Lions Jury Spotlight: Paul Nagy
China Retail Day: How China Is Reshaping Retail
Clarity in DTC TV ad drug pricing
Open Innovation: The Open Secret in Marketing
How VMLY&R Italy is Tooling Up to Build ‘Connected Brands’
Tech Patents Spell the Future of Advertising. Are you Reading Them?
DEBATE: Will Ikea’s new small store format in urban centres help save the high street?
11 Insights From 11/11, Alibaba's Singles' Day And The World's No. 1 Shopping Day
