In the latest Scopen Mexico study (2023-24), VMLY&R Mexico has been named Agency of the Year and CCO Luis "Madruga" Enríquez was named Most Admired Creative.
This is the first time an agency has earned the two most important recognitions from the biannual study prepared by the consulting firm Scopen.
In the top 10 ranking of the most admired creative agency professionals in the industry, three VMLY&R Mexico leaders were honored, including:
No. 1: Luis "Madruga" Enríquez, CCO
No. 2: Héctor Fernández, CEO
No 10: Gabriela González, VP of client engagement and growth
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