Major Honors for VMLY&R Mexico

Agency of the Year and Top 1, 2 and 10 most-admired professionals in the industry

In the latest Scopen Mexico study (2023-24), VMLY&R Mexico has been named Agency of the Year and CCO Luis "Madruga" Enríquez was named Most Admired Creative.  

This is the first time an agency has earned the two most important recognitions from the biannual study prepared by the consulting firm Scopen. 

In the top 10 ranking of the most admired creative agency professionals in the industry, three VMLY&R Mexico leaders were honored, including: 

  • No. 1: Luis "Madruga" Enríquez, CCO 

  • No. 2: Héctor Fernández, CEO 

  • No 10: Gabriela González, VP of client engagement and growth 

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