With more than 20 years of professional experience, Alfredo has held different strategic positions in multinational companies, such as JWT, Leo Burnett, Proximity BBDO, Ariadna, Wunermant, and Cheil. His ability to navigate the intersection of communication and data has made him hold strategic positions for some of the world's most prominent brands. He has led and developed relationships with leading marketers including Philip Morris, Cerveza Corona, P&G, HP, Nissan, VW, Movistar, 3M, and Samsung generating sustained growth and increasing corporate capabilities with a special focus on leading multidisciplinary teams. His proven skills have been fruitful to several industries: finance, automotive, consumer goods, telecommunications, manufacturing, and travel, among others; building on his solid background in business, development, CRM, Big Data, eCommerce, digital mobile, innovation, experiential and retail marketing
Actuary professional with a Master Degree in Business Administration with a major in Marketing.