Héctor Fernández is well known in the industry for helping build many iconic brands and creating award-winning campaigns. His work has received more than 500 awards over the past 25 years.
Fernández moved to VMLY&R on February, 2016. One year later the agency was named Agency of the Year, twice.
During the previous six years he was Co-General Manager and Executive Creative Director of Publicis Mexico. During that time, Publicis Mexico won more awards than in its previous 20 years, winning Agency of the Year for the last three consecutive years in the Mexican Creative Club..
Prior to his role at Publicis Mexico, Fernández worked at BBDO Mexico for 15 years, and he helped take the agency from number fourteen to number five, making it the country's most successful and award-winning company in the country with their first Cannes Lion and One Show Pencils.
He speaks Spanish, English and French.
He has more tan 20 years of experience in many industries, in which he has worked for VW, Walmart, Danone, Bimbo, Telefonica, Chrysler Dodge, Jeep, Mitsubishi, Martell, Ballantine's and Ray Ban, among others.