More than 12 years of experience working with global brands and teams, Alejandro is head of Integrated Production at VMLY&R.
The Integrated Production involves 5 different pillars: Data Intelligence, Platforms and Experiences, Social Media, Audiovisual Production and Content Creation.
Throughout his career he has managed to transform his clients' businesses as well as their way of thinking, by sharing with them his extensive knowledge of the omni-directional approach to communications, digital thinking and agile methodology that helps to save time and costs.
Directing multi-disciplinary teams, he has succeeded in bridging the gap between the different ways of thinking and working among teams around the world, ranging from North America, Asia and Europe.
He has worked in agencies and companies such as DDB and Televisa Interactive Media, as well as major brands such as Volkswagen, Bimbo, Best Buy, Kellogg Company, McDonald's, Ford Motors, Azteca Bank, Sanofi, INVEX Bank, and many others.