As President of VMLY&R Mexico, Andres provides strategic and commercial leadership, ensuring continued growth through his commitment to both our current clients and new business.
Andres is recognized for his extensive background in Customer Experience and Business Transformation, which is key in an increasingly connected industry. He has a combination of marketing strategy, business, technology and operations experience that allows him to act as a business consultant for clients, and as a team leader.
In 2015, Andres changed his role from COO to CEO for VML Mexico, where he was responsible for executive development within the agency. He led the integration of Mexico into the global network and developed key capabilities such as Ecommerce, Customer Experience, Social Agile, among others.
Prior to his position at VML, Andres created Crossmedia, an independent digital agency that was acquired by WPP in 2012 and became VML three years later.
He has worked for over a decade in the industry, playing key roles in all departments and teams, while providing executive leadership to key strategic accounts across the agency.
