As president of VMLY&R Mexico, Andrés provides strategic and commercial leadership, ensuring continued growth thanks to the commitment to current clients and new businesses. Andrés is recognized for his experience in Customer Experience and Business Transformation, which is key in an increasingly connected era. He has a combination of marketing strategy, business, technology and operations experience that allows him to be a business consultant for clients, a guide for the team.
Prior to his position at VMLY&R, Andrés created Crossmedia, an independent digital agency that was acquired by WPP in 2012 and converted into VML three years later. He has worked for more than a decade in the industry, playing key roles in all departments and teams, while providing executive leadership to key strategic accounts throughout the agency.
In 2015, Andrés changed his role as COO to head VML as CEO for Mexico, where he was responsible for the practice of executive development of the agency. He was responsible for the integration of Mexico into the global network and the development of key capabilities such as Ecommerce, Customer Experience, Social Agile, among others.