Luis "Madruga" Enriquez

Having more than 14 years of experience in agencies such as JWT, Publicis and Y&R, Luis "Madruga" Enríquez has emerged as the most awarded Mexican creative of the last few years. 

Specialized in Art Direction, he has obtained more than 300 awards around the world, including 10 Cannes Lions, 3 D&AD Pencils, One Show, Art Directors Club, Clio Awards, NY Festival, London International Awards, Webby Awards, Ojo de Iberoamérica, FIAP, El Sol de Bilbao, Wave Festival.

He has won over 150 awards in the Mexican Creative Circle, and has been awarded 5 times with the achievement of Agency of the Year. He has been recognized as the "Best Art Director in Mexico" for two consecutive years (2018, 2019)

He has been in charge of brands such as Coca-Cola, Nescafé, Barcel, Kellogg's, Banamex, BMW, Movistar, Heineken, HSBC, Sanofi, Kraft Foods, Bonafont, Nestlé Good Care among others.


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  • Luis Enriquez
VP Creative