Within Latin America, Mexico stands as the second most dangerous country for the LGBTQIA+ community. In an effort to combat homophobia, Movistar and VMLY&R joined together and leveraged the sport of boxing.

...Read More

With the aim of denouncing and dismantling homophobia, transphobia, and biphobia, Movistar and VMLY&R Mexico launched “Shout,” seeking to tackle the longtime “macho” stereotype, and put an end to cyberbullying through a positive narrative.

Movistar, a telecommunications giant owned by Telefonica, operates across Spanish and Hispanic American countries. As a business that gives power to internet access, Movistar understands how these tools can be a problem and a solution, depending how they are used. With local insights from Mexico, Movistar took a stance at the longtime “macho” stereotype and leverages the positive power of telecoms to combat homophobia.

...Read More
  • 15 million people reached
  • 10K hours of social media consumed in two weeks
  • Brand mentions increased by 40%
  • 57% increase of positive sentiment
  • The video was rewatched on average 4.5 times per user
...Read More