- We needed to revive the brand for those who view death as a distant issue. So, we killed their mascot.
- Our brief was simple: introduce Australia to the new can sizes in a way that’s impossible to hate.
- Rangatiratanga. Political empowerment for all Māori of voting age.
- How we got Māori and Pasifika men talking about safety.
This is what we believe…
We are the most technologically connected generation in history. And yet, this has also been dubbed ‘The Age of Loneliness’ as so many of us feel somehow isolated.
That’s because human beings crave genuine connections that go beyond the surface. This is true personally, as people and as consumers.
A meaningful connection will cut through the clutter, compelling people to engage with a brand or a social issue and seek it out in the future, triggering conversations and action, or changing behaviour, whereas disconnects undermine the potential to have a real impact.
And that’s why we seek to create the most engaging physical, digital and human experiences to build genuinely Connected Brands for our clients, maximising the impact at every touchpoint.
At VMLY&R, we know that in the Attention Economy there is one, clear truth:
Connection is everything.