Case Studies
  • Ryman Pioneers

    Ryman Healthcare – Ryman Pioneers

    Being retired means a completely different way of living for the Baby Boomer generation. Find out how Ryman Pioneers led the way.
  • WorkSafe Be a Safe Guy

    WorkSafe - Be a Safe Guy

    How we got Māori and Pasifika men talking about safety.
  • Slingshot - You Call the Shots

    Slingshot – You Call The Shots

    How did a new platform and spokespuppet give Slingshot customers more choice and control?
  • Māori Electoral Roll

    The Electoral Commission - Māori Roll

    Rangatiratanga. Political empowerment for all Māori of voting age.

This is what we believe…

We are the most technologically connected generation in history. And yet, this has also been dubbed ‘The Age of Loneliness’ as so many of us feel somehow isolated.

That’s because human beings crave genuine connections that go beyond the surface. This is true personally, as people and as consumers.

A meaningful connection will cut through the clutter, compelling people to engage with a brand or a social issue and seek it out in the future, triggering conversations and action, or changing behaviour, whereas disconnects undermine the potential to have a real impact.

And that’s why we seek to create the most engaging physical, digital and human experiences to build genuinely Connected Brands for our clients, maximising the impact at every touchpoint.

At VMLY&R, we know that in the Experience Economy there is one, clear truth:

Connection is everything.