Anna Gunnell

Uncovering what lies at the heart of people’s stories and marrying this to the needs of business and Government clients is what makes Anna tick. This can’t be achieved alone; Anna’s best and most effective results come from working as a partner with her clients, research agencies and other experts in the field. She’s helped all kinds of Kiwis engage with behaviour change campaigns such as HPA and ACC. She’s also created brand stories for AA Insurance, Westpac and education clients Open Polytechnic and TeachNZ.

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Planning Director, Wellington