Anna-Louise loves the ever-evolving world of digital content and social media. With an innate insight into digital and social platforms, she works closely with creative teams and external partners developing content strategies that help businesses and Government departments effectively connect with their audiences.
She has a particular strength in research and digital project road-mapping, social-first best practice and consulting for clients unfamiliar in this space who are looking to reduce risk, as well as testing and optimising social creative. Recent highlights for Anna-Louise include leading influencer campaign work for ACC and the Tertiary Education Commission, developing streaming partnerships for clients and creating a social-first video strategy for the EQC.
Interim Social Media and Content Director